The City of Isanti Municipal Liquor Store is located at 400 West Dual Boulevard (across the street from the Hardware Store on County Road 5). The municipal liquor store, which is owned by the City of Isanti, operates in order to help offset general City expenses with the liquor store’s revenue.
The Staff at the Municipal Liquor store take their responsibility of controlling the sale of liquor very seriously. Our Staff has Beverage Control Training, and training on how to read identification cards to ensure the legal sale of items. Our Staff will not sell to people who appear to be 35 years old and younger without a Valid Identification card proving that the customer is of legal age. The Liquor Store Staff also will not sell liquor to individuals with a “B” card or alcohol restrictions on their driver’s license or people that are obviously intoxicated will not be allowed to purchase alcohol from our Store.
The only forms of Valid ID that our municipal liquor Staff will accept are: State issued driver’s license, State issued identification card, Passport, or military identification card.
John Jacobi - LIQUOR STORE MANAGER
Special: Senior Citizen and Military Tuesday Customers ages 62 years and older receive a 10% discount on non-sale items. All military personnel showing a military I.D. will receive a 10% discount on non sale items.
Hours of operation: Monday thru Thursday: 9am to 9pm Friday and Saturday: 9am to 10pm Sunday 11am to 6pm
Information on Municipal Liquor Stores
Municipal liquor stores started after Prohibition as a means for cities to control the distribution of alcohol in their communities. Later, cities found their municipal liquor store could be a method of generating needed non-tax revenue. Today, the purpose of municipal liquor stores is to "control the distribution of alcohol - while simultaneously generating income for the community."
"Controlling the sale of alcohol" is different than "responsible service." All alcohol sellers should serve responsibly - don't sell to underage or intoxicated individuals. Controlling the sale of alcohol means reflecting a community attitude - often resulting in a strategic and publicly supported reduction in liquor operation revenue.
Off-sale municipal liquor operations have geographic exclusivity but not competitive exclusivity. This competition has caused municipal liquor operations to become more business savvy - with the goal of encouraging customers to purchase at the municipal liquor operation, instead of somewhere else.
There are over 225 cities with off-sale or on-sale / off-sale combination municipal liquor operations, operating approximately 260 facilities. Sales range from approximately $100,000 to over $9 million per year. Total annual sales are approximately $250 million with total annual profits of approximately $20 million. Profits are used by cities for general fund activities or special projects including recreation programs, elderly transportation and public safety equipment.
Sales have increased over the past decade and the trend is continuing.
The strong trend in large cities and small towns is to remodel and / or expand existing facilities and build new facilities.
Municipal liquor operations can advertise, promote, price etc. like independently owned operators. However, because of the "alcohol control" element, municipal liquor operators may choose not to engage in certain, otherwise legal, activities.
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